It has been rather busy at our office during last couple of weeks. Additionally we’ve been busy meeting interesting people at different. Sadly we missed #Pyconfi at Turku last week but I hear it was a great event. We just love Python and Django (that powers Get Localization) and it would have been interesting to see what other people have created using them.
But we went to Slush10 and we are happy to see that localization is something that startups really get. We talked to many people and saw many good presentations. One of the things that got our attention was that many startups mention localization as a necessary step in growth of a service and reaching new markets. We couldn’t agree more on this. Localization is not just something you do after you have grown. For many services the localization is the means for growth (see the story about Runtastic). Web services and especially mobile services are really personal. When you serve people personally you serve them with their own language. Nokia’s EVP Niklas Savander put this very nicely in an interview yesterday: “Location not just navigation will be big in many markers. ‘we have the availability of locally relevant apps. It doesn’t matter if you have 200,000 applications in Vietnam if they are all in English.'” See the story here.
On other news you may have noticed a story by Talouselämä later on picked up by Arctic Startup on how Nokia is putting more emphasis on crowdsourcing and they have a chief of crowdsourcing. Story by ArcticStartup here and original Talouselämä arctic in Finnish. Article gives you a good insight on how to plan and organize your crowdsourcing project.